About Us

What is Rue Violet?

Young at heart: Rue Violet is a brand for women who feel young, no matter what age.
Pragmatic: We value style, comfort, and quality in equal measure.
Timeless: We strive to provide apparel that becomes that favorite item that transcends trend and season.
Socially Aware: We carefully consider how our business interacts with the industry and people around us; we feel that it’s worthwhile to keep production here in the US, and in Indiana if possible. We value paying workers a living wage over getting a cheap product.  We use our materials and packaging in a way to create as little waste as possible.

Who Are We?

Rue Violet is a brand of Mercurious Designs, which has been operating in the Midwest since 2007. We design, develop and produce all of the Rue Violet items in the United States. We love to help promote local industry by sourcing our fabrics, trims and printing through local and/or Midwest companies as much as possible.  Are you the owner of an Indiana or Midwest business who might partner with us? Please do contact us!

Catherine Fritsch is the Designer/Owner of the company, and has been designing and constructing custom fit clothing since the early 1990s. Her company, Mercurious Designs, offers design, pattern making and custom sewing services to local clients and new businesses around the country. Her inspirations come from vintage clothing, wonderful fabrics, and the strong savvy women she knows and respects.